From feed to published post, in three steps
Get your feed link
Rakuten Advertising delivers Product Catalog Data Feeds through its SFTP server: download the file for your approving advertiser and hand it to MyFeeds.
Paste it into MyFeeds
The importer reads gzip-compressed XML or pipe-delimited text files, sniffs the structure and maps the fields on its own. A few minutes later your products are searchable inside WordPress.
Pick products in the editor and publish
Search your catalogue right inside the post, click, and the card is in. A nightly sync keeps every card on every post current; products that disappear from the feed get flagged so old posts stop pointing at 404s.
What MyFeeds handles for Rakuten Advertising feeds
- ✓ Reads gzip-compressed XML or pipe-delimited text files; unusual columns are matched by the smart mapper
- ✓ Affiliate deep links are used exactly as your feed delivers them; your tracking stays intact
- ✓ Every click carries an id via Rakuten's u1 parameter, so commissions can be matched back to the exact post and product in the MyFeeds analytics dashboard (Pro)
- ✓ Nightly sync updates price, stock and sale badges on every published card
- ✓ Everything is stored in your own WordPress database, fully self-hosted
Clicks and commissions
On paid plans, MyFeeds tags every outgoing click through Rakuten's u1 parameter and pulls your commissions back into WordPress, so you see which post and which product actually earned. Clicks are counted server-side; ad blockers don't punch holes into your numbers.
Common questions
Does MyFeeds work with Rakuten Advertising?
Yes. If Rakuten Advertising gives you a product feed file or URL for a program you have joined, MyFeeds imports it, maps the fields automatically and turns it into a searchable catalogue inside the WordPress block editor.
Which Rakuten feed format should I use?
Whichever your advertiser provides. The importer sniffs delimiter and structure on its own, so a gzip-compressed pipe-delimited catalog file works as well as a plain CSV.
Do I have to pay to get started?
No. The free version lives on WordPress.org and covers one feed, the smart search, the grid layout, manual plus nightly sync. Upgrade only when you outgrow it.
Where does my data live?
On your own WordPress site, in your own database. The plugin doesn't proxy product images, doesn't ping a third-party server when a page loads, and doesn't send anything about your visitors anywhere.
Try it with your own Rakuten Advertising feed
The free plugin covers your first feed. Setup lands in five to ten minutes.
Add live product cards to my posts → Need more feeds or the analytics dashboard? See the plans